My name is Kennedy Maddux and I am a student at the University of Georgia studying Advertising with a minor in Sport Management and a certificate in Sports Media. I believe that the production of social content and graphic design is crucial in the sports media world as it captures fan attention, drives engagement, and visually communicates the excitement, emotion, and stories behind the game in real time. In addition to my studies, I intern with the UGA Women’s Hockey team, where I create social content on Instagram, Facebook, and TikTok to highlight the team’s events and achievements.